Marketing with Promotional Products During COVID-19

by Small Business SEO on January 20, 2021

If you are trying to boost your brand presence, it goes without saying that promotional products should be part of your strategy. However, with COVID-19 still on the rise and wide-spread access to vaccines still months away, you may be wondering how to hand out promotional items. Adapting to this new normal is essential to keeping your business afloat, and your business can still utilize your promotional products despite the current limitations. Today, we have a few ideas for you to use your promotional products:

  • Appeal to your consumer’s primary focus.

Handwashing, social distancing, and wear masks are part of our new norm. So, providing promotional products that appeal to your consumer’s needs right now is an excellent way to draw attention to your brand. You can create a custom mask or face shield with your brand’s logo and include one in every order your customer purchases. Other items to consider are yoga mats, towels, and water bottles.

  • Reach customers with email marketing.

Outside of putting your promotional products in new or existing orders, you may also want to reach out to your email subscribers. Prompt them to purchase by offering coupons that give them a discount and a promotional product if they make an order. Or you can ask your customers to request one of the free items in exchange for subscribing by email, sharing on social media, leaving a review, or scheduling a free consultation.

  • Develop a care package for customers to purchase.

Another great way of utilizing promotional products is to encourage customers to purchase a care package of some kind for their loved ones. It can include a few select products and a few promotional items such as a mask and other wellness or self-care items. Doing so will give your customers a positive feeling by gifting family members and will provide you with the chance to expose your brand to a potentially new customer.

  • Do work with a non-profit.

One of the best ways to draw attention to your brand is by doing work in your local community. You may want to donate money, groceries, blankets, or anything else needed by non-profits. Ideally, align yourself with an organization that is like your own industry, if you can. For example, if you have a pet care product, consider donating hand sanitizer or masks to volunteers at local animal shelters.

Most of all, as you distribute your promotional products, make sure you are keeping employees and customers safe. Be a good example for others in your field and your community by following all COVID-19 restrictions and guidelines. Visit Sublimation House to create any of your custom promotional products.
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